The Casino Martini

The lure of the land-based casino attracts a diverse group of people including visitors who come from a variety of socio-economic backgrounds and individuals representing every national and ethnic group. These people come to the casino on day trips, business junkets, professional conferences, vacation packages and as individual travelers. The crowds of people are all pulled by the dazzle of the bright flashing lights that speak of the luxury and indulgence that awaits them inside the casino. Casino marketers encourage guests to envision days spent lounging next to the pool or shopping in the casino's boutiques while nights are passed sitting next to gently cascading fountains. Casino marketers don't generally promote the gaming activities that the casino offers as part of their marketing strategy, even though the games provide the casino's bread and butter. Instead the casinos promote their luxury accommodations, gourmet dining options and headlining performances that feature some of Hollywood and Broadway's biggest stars.